Monetag CPM Rates 2025 – A Complete Guide to Earnings, Niches & High-Paying Countries
Monetizing a blog is one of the easiest and most sustainable ways to make passive income online. Among ad networks, Monetag (formerly PropellerAds) stands out as a practical choice — especially for beginners, low-traffic sites, and multi-niche blogs. This article explains realistic CPM ranges in 2025, which countries pay best, top niches, and proven strategies for maximizing earnings.
What is Monetag?
Monetag is an ad network that supports multiple ad formats such as Push Notifications, In-Page Push, Popunder, Interstitial, and SmartLink. It’s known for easy approval, flexible ad formats, and decent earnings on low traffic sites. Because Monetag is less strict than AdSense, many new publishers start here.
How Monetag CPM Works
CPM = Cost per 1,000 impressions. Your Monetag revenue depends on:
- Visitor country (Tier 1 pays most)
- Ad format (In-Page Push vs Popunder vs Interstitial)
- Device type (mobile vs desktop)
- Traffic source (organic vs social)
- Niche and user behavior
Monetag CPM Rates 2025 — Realistic Averages
Monetag does not publish fixed CPMs. The following ranges are publisher-driven averages for 2025.
Top-Tier Countries (Tier 1)
USA, UK, Canada, Australia, Germany — Push/In-Page Push: $2–$7 CPM. Interstitials can reach $4–$12 CPM. SmartLink may show very high RPMs depending on conversions.
Mid-Tier Countries (Tier 2)
India, Pakistan, Indonesia, Brazil — typical Push CPMs in the range $0.30–$1.50. Pakistan often sees roughly $0.40–$1 CPM depending on niche and placement.
Low-Tier Countries (Tier 3)
Regions with less advertiser demand generally fall between $0.10–$0.50 CPM for Push ads. Monetag still often outperforms smaller networks in these regions.
CPM Rates by Country (summary)
- Tier 1 (High)
- USA, UK, Canada, Australia — best CPM, high advertiser demand.
- Tier 2 (Medium)
- India, Pakistan, Brazil, Philippines — moderate CPMs but good volume.
- Tier 3 (Low)
- Bangladesh, Nepal, many African countries — lower CPM but still monetizable.
CPM by Ad Format (best to worst)
In-Page Push Ads (High stability)
CPM ~ $1–$7. Non-intrusive and high-converting for many publishers.
Interstitial Ads (Higher CPM, use sparingly)
CPM ~ $3–$12. Good money but can harm UX if overused.
Popunder (Lower CPM)
CPM ~ $0.10–$4. Works well on download and movie sites.
SmartLink
Variable but can be very profitable for social or redirect traffic. Effective where direct conversions are frequent.
Best Niches for Higher Monetag CPM
Top categories that attract higher CPMs:
- Finance / Crypto — usually top-paying ads.
- Tech & Software — tutorials and tool reviews convert well.
- Mobile Apps & Gaming — strong performance for push ads.
- News & Viral Content — volume-driven revenue.
- Adult-friendly niches — Monetag accepts them and CPMs can be high.
Monetag vs Google AdSense
| Feature | Monetag | AdSense |
|---|---|---|
| Approval | Very easy | Strict |
| CPM potential | Medium (good for many niches) | High for quality Tier-1 traffic |
| Ad formats | Many | Limited |
| Adult content | Allowed | Not allowed |
Tip: Many publishers run Monetag + AdSense together to maximize total revenue.
How to Increase Monetag Earnings — Practical Tips
- Enable In-Page Push Ads — one of the most reliable earners.
- Use Interstitials sparingly — balance revenue with user experience.
- Target Tier-1 traffic — write content that appeals to US/UK readers.
- Speed & mobile optimization — improves viewability and CPM.
- Use SmartLink for social or WhatsApp traffic.
- Test placements — A/B test ad locations and density.
Pros & Cons
Pros
- Easy approval
- Multiple ad formats
- Good for low-traffic sites
- Allows adult-friendly content
Cons
- CPM can be lower than AdSense for Tier-1 sites
- Popunders reduce UX
- Too many ads hurt metrics
Conclusion
Monetag is a solid choice in 2025 for bloggers who need easy setup and steady monetization from day one. If your content can attract Tier-1 traffic or fits high-CPM niches (finance, tech, apps), Monetag can be highly profitable. For the best results, combine smart ad formats, improve site speed, and target higher-value visitors.